Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000. It started selling mobile telephones in 2008, focusing on low pricing to compete with international brands. Micromax is an electronics company based business company in Gurgaon, Haryana, India. The company started as an IT software company, but later this company started creating mobile handsets. In 2010, it was a large company in India to produce low-cost handsets. According to Q3, in 2014, Micromax was the world’s tenth smartphone sales company.